The Impact of Fitness Influencers on a Social Media Platform on Exercise Intention during the COVID-19 Pandemic: The Role of Parasocial Relationships

doi:10.3390/ijerph20021113

	The Impact of Fitness Influencers on a Social Media Platform on Exercise Intention during the COVID-19 Pandemic: The Role of Parasocial Relationships
	Li, Wenjia 1; Ding, Huangyi 1; Xu, Guifen 1; Yang, Jidong2
	2023
发表期刊	INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
EISSN	1660-4601
卷号	20 期号:2
发表状态	已发表
DOI	10.3390/ijerph20021113
摘要	In the context of COVID-19 pandemic lockdowns, fitness influencers on social media are greatly involved in people's home fitness processes, but there is limited research examining the role of fitness influencers on social media in exercise intention. This study aimed to explore whether people's perceptions of the personal attributes and content quality of fitness influencers can promote a strong emotional connection between the two, thereby influencing people's exercise intentions. Based on the theory of the parasocial relationship, we investigated the influence of social attractiveness (SA), physical attractiveness (PA), task attractiveness (TA), and content quality (CQ) of fitness influencers on the parasocial relationships (PSRs) between viewers and fitness influencers on social media and whether PSRs positively contribute to viewers' exercise intentions (EI). The results revealed that SA, PA, TA, and CQ have positive influences on PSRs and CQ; PSRs directly contribute to EI; and PSRs have a mediating effect between EI and CQ. This study provides new insights into understanding the relationship between fitness influencers and people's online fitness behaviors.
关键词	social media parasocial relationships fitness influencer exercise intention COVID-19 personal attributes fitness video
URL	查看原文
收录类别	SCI ; SCOPUS ; SSCI
语种	英语
WOS研究方向	Environmental Sciences & Ecology ; Public, Environmental & Occupational Health
WOS类目	Environmental Sciences ; Public, Environmental & Occupational Health
WOS记录号	WOS:000915049900001
出版者	MDPI
引用统计
文献类型	期刊论文
条目标识符	https://kms.shanghaitech.edu.cn/handle/2MSLDSTB/278851
专题	创意与艺术学院_公共教学平台(T)_人文教育和想象力培育中心
通讯作者	Li, Wenjia
作者单位	1.Univ Shanghai Sci & Technol, Coll Commun & Art Design, Shanghai 200093, Peoples R China 2.Shanghai Tech Univ, Sch Creat & Art, Shanghai 201210, Peoples R China
推荐引用方式 GB/T 7714	Li, Wenjia,Ding, Huangyi,Xu, Guifen,et al. The Impact of Fitness Influencers on a Social Media Platform on Exercise Intention during the COVID-19 Pandemic: The Role of Parasocial Relationships[J]. INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH,2023,20(2).
APA	Li, Wenjia,Ding, Huangyi,Xu, Guifen,&Yang, Jidong.(2023).The Impact of Fitness Influencers on a Social Media Platform on Exercise Intention during the COVID-19 Pandemic: The Role of Parasocial Relationships.INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH,20(2).
MLA	Li, Wenjia,et al."The Impact of Fitness Influencers on a Social Media Platform on Exercise Intention during the COVID-19 Pandemic: The Role of Parasocial Relationships".INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH 20.2(2023).