LiveRetro: Visual Analytics for Strategic Retrospect in Livestream E-Commerce
2023
发表期刊IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS
ISSN2160-9306
EISSN1941-0506
卷号PP期号:99页码:1-11
发表状态已发表
DOI10.1109/TVCG.2023.3326911
摘要Livestream e-commerce integrates live streaming and online shopping, allowing viewers to make purchases while watching. However, effective marketing strategies remain a challenge due to limited empirical research and subjective biases from the absence of quantitative data. Current tools fail to capture the interdependence between live performances and feedback. This study identified computational features, formulated design requirements, and developed LiveRetro, an interactive visual analytics system. It enables comprehensive retrospective analysis of livestream e-commerce for streamers, viewers, and merchandise. LiveRetro employs enhanced visualization and time-series forecasting models to align performance features and feedback, identifying influences at channel, merchandise, feature, and segment levels. Through case studies and expert interviews, the system provides deep insights into the relationship between live performance and streaming statistics, enabling efficient strategic analysis from multiple perspectives. IEEE
关键词Livestream E-commerce Visual Analytics Multimodal Video Analysis Marketing Strategy Time-series Modeling
URL查看原文
收录类别EI
语种英语
出版者IEEE Computer Society
EI入藏号20234615059408
EI主题词Electronic commerce
EI分类号461.4 Ergonomics and Human Factors Engineering ; 723.5 Computer Applications ; 922.2 Mathematical Statistics ; 971 Social Sciences
原始文献类型Article in Press
来源库IEEE
引用统计
文献类型期刊论文
条目标识符https://kms.shanghaitech.edu.cn/handle/2MSLDSTB/343616
专题信息科学与技术学院
创业与管理学院
信息科学与技术学院_硕士生
信息科学与技术学院_本科生
创业与管理学院_PI研究组_范筱萌组
信息科学与技术学院_PI研究组_李权组
作者单位
1.School of Information Science and Technology, ShanghaiTech University, China
2.Weill Cornell Medical College, Cornell University, USA
3.School of Entrepreneurship and Management, ShanghaiTech University, China
4.Be Friends Holding Limited, China
第一作者单位信息科学与技术学院
第一作者的第一单位信息科学与技术学院
推荐引用方式
GB/T 7714
Yuchen Wu,Yuansong Xu,Shenghan Gao,et al. LiveRetro: Visual Analytics for Strategic Retrospect in Livestream E-Commerce[J]. IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS,2023,PP(99):1-11.
APA Yuchen Wu.,Yuansong Xu.,Shenghan Gao.,Xingbo Wang.,Wenkai Song.,...&Quan Li.(2023).LiveRetro: Visual Analytics for Strategic Retrospect in Livestream E-Commerce.IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS,PP(99),1-11.
MLA Yuchen Wu,et al."LiveRetro: Visual Analytics for Strategic Retrospect in Livestream E-Commerce".IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS PP.99(2023):1-11.
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