ShanghaiTech University Knowledge Management System
LiveRetro: Visual Analytics for Strategic Retrospect in Livestream E-Commerce | |
2023 | |
发表期刊 | IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS |
ISSN | 2160-9306 |
EISSN | 1941-0506 |
卷号 | PP期号:99页码:1-11 |
发表状态 | 已发表 |
DOI | 10.1109/TVCG.2023.3326911 |
摘要 | Livestream e-commerce integrates live streaming and online shopping, allowing viewers to make purchases while watching. However, effective marketing strategies remain a challenge due to limited empirical research and subjective biases from the absence of quantitative data. Current tools fail to capture the interdependence between live performances and feedback. This study identified computational features, formulated design requirements, and developed LiveRetro, an interactive visual analytics system. It enables comprehensive retrospective analysis of livestream e-commerce for streamers, viewers, and merchandise. LiveRetro employs enhanced visualization and time-series forecasting models to align performance features and feedback, identifying influences at channel, merchandise, feature, and segment levels. Through case studies and expert interviews, the system provides deep insights into the relationship between live performance and streaming statistics, enabling efficient strategic analysis from multiple perspectives. IEEE |
关键词 | Livestream E-commerce Visual Analytics Multimodal Video Analysis Marketing Strategy Time-series Modeling |
URL | 查看原文 |
收录类别 | EI |
语种 | 英语 |
出版者 | IEEE Computer Society |
EI入藏号 | 20234615059408 |
EI主题词 | Electronic commerce |
EI分类号 | 461.4 Ergonomics and Human Factors Engineering ; 723.5 Computer Applications ; 922.2 Mathematical Statistics ; 971 Social Sciences |
原始文献类型 | Article in Press |
来源库 | IEEE |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | https://kms.shanghaitech.edu.cn/handle/2MSLDSTB/343616 |
专题 | 信息科学与技术学院 创业与管理学院 信息科学与技术学院_硕士生 信息科学与技术学院_本科生 创业与管理学院_PI研究组_范筱萌组 信息科学与技术学院_PI研究组_李权组 |
作者单位 | 1.School of Information Science and Technology, ShanghaiTech University, China 2.Weill Cornell Medical College, Cornell University, USA 3.School of Entrepreneurship and Management, ShanghaiTech University, China 4.Be Friends Holding Limited, China |
第一作者单位 | 信息科学与技术学院 |
第一作者的第一单位 | 信息科学与技术学院 |
推荐引用方式 GB/T 7714 | Yuchen Wu,Yuansong Xu,Shenghan Gao,et al. LiveRetro: Visual Analytics for Strategic Retrospect in Livestream E-Commerce[J]. IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS,2023,PP(99):1-11. |
APA | Yuchen Wu.,Yuansong Xu.,Shenghan Gao.,Xingbo Wang.,Wenkai Song.,...&Quan Li.(2023).LiveRetro: Visual Analytics for Strategic Retrospect in Livestream E-Commerce.IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS,PP(99),1-11. |
MLA | Yuchen Wu,et al."LiveRetro: Visual Analytics for Strategic Retrospect in Livestream E-Commerce".IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS PP.99(2023):1-11. |
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