PromotionLens: Inspecting Promotion Strategies of Online E-commerce via Visual Analytics

doi:10.1109/TVCG.2022.3209440

	PromotionLens: Inspecting Promotion Strategies of Online E-commerce via Visual Analytics
	Chenyang Zhang1 ; Xiyuan Wang1 ; Chuyi Zhao1 ; Yijing Ren1 ; Tianyu Zhang 2; Zhenhui Peng 3; Xiaomeng Fan1 ; Xiaojuan Ma 4; Quan Li1
	2022-10
发表期刊	IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS (IF:4.7[JCR-2023],5.1[5-Year])
ISSN	1077-2626
EISSN	941-0506
卷号	29 期号:1 页码:767-777
发表状态	已发表
DOI	10.1109/TVCG.2022.3209440
摘要	Promotions are commonly used by e-commerce merchants to boost sales. The efficacy of different promotion strategies can help sellers adapt their offering to customer demand in order to survive and thrive. Current approaches to designing promotion strategies are either based on econometrics, which may not scale to large amounts of sales data, or are spontaneous and provide little explanation of sales volume. Moreover, accurately measuring the effects of promotion designs and making bootstrappable adjustments accordingly remains a challenge due to the incompleteness and complexity of the information describing promotion strategies and their market environments. We present PromotionLens, a visual analytics system for exploring, comparing, and modeling the impact of various promotion strategies. Our approach combines representative multivariant time-series forecasting models and well-designed visualizations to demonstrate and explain the impact of sales and promotional factors, and to support 'what-if' analysis of promotions. Two case studies, expert feedback, and a qualitative user study demonstrate the efficacy of PromotionLens. © 2022 IEEE.
关键词	Data visualization Electronic commerce Sales Statistics Time series analysis Correlation Customer demands E- commerces Predictive models Promotion strategies Time series prediction Time-series analysis Visual analytics What-if Analysis "what-if" analyse
URL	查看原文
收录类别	SCOPUS ; EI
语种	英语
出版者	IEEE Computer Society
EI入藏号	20224112878855
EI主题词	Visualization
EI分类号	723.2 Data Processing and Image Processing ; 723.5 Computer Applications ; 922.2 Mathematical Statistics
原始文献类型	Journal article (JA)
来源库	IEEE
文献类型	期刊论文
条目标识符	https://kms.shanghaitech.edu.cn/handle/2MSLDSTB/281932
专题	信息科学与技术学院_本科生创业与管理学院_PI研究组_范筱萌组信息科学与技术学院_PI研究组_李权组
通讯作者	Quan Li
作者单位	1.ShanghaiTech University 2.Geek+ 3.Sun Yat-sen University 4.Hong Kong University of Science and Technology
第一作者单位	上海科技大学
通讯作者单位	上海科技大学
第一作者的第一单位	上海科技大学
推荐引用方式 GB/T 7714	Chenyang Zhang,Xiyuan Wang,Chuyi Zhao,et al. PromotionLens: Inspecting Promotion Strategies of Online E-commerce via Visual Analytics[J]. IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS,2022,29(1):767-777.
APA	Chenyang Zhang.,Xiyuan Wang.,Chuyi Zhao.,Yijing Ren.,Tianyu Zhang.,...&Quan Li.(2022).PromotionLens: Inspecting Promotion Strategies of Online E-commerce via Visual Analytics.IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS,29(1),767-777.
MLA	Chenyang Zhang,et al."PromotionLens: Inspecting Promotion Strategies of Online E-commerce via Visual Analytics".IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS 29.1(2022):767-777.